This pragmatic mind-set has contributed to the company's staggering growth. Since its first Bible rolled off the presses two decades ago, Amity has printed more than 50 million copies in 75 languages and exported to more than 60 countries. With the help of a new hangar-sized facility, the company could well be the biggest Bible factory in the world, cranking out 12 million copies a year.But keep in mind that China still persecutes all but the state-sponsored church. Still, it is progress!
"The Bible is probably the bestselling book in the world," Li said. "People need spiritual fulfillment. There is a huge demand for what we do. We have certainly benefited from that phenomenon and will not let the market slip from our hands."
This kind of talk was almost unimaginable just a generation or two ago. During the radical years of the Cultural Revolution, from 1966 to 1976, just about the only reading material the Chinese people had was the Little Red Book of Mao Tse-tung's quotations -- certainly not a big black book of Jesus' parables. Demonized as spiritual pollution, copies of the holy text were confiscated and burned.
Tuesday, June 24, 2008
Bibles are big business in China
Who would have thought a country once known for massive persecution and murders of Christians could these days be considered one of the largest Bible-producers in the world. But China is experiencing revival today and even state-run companies are opening their doors to Bibles.